Foundation For Retail Marketing

One of they keys to good marketing is the presence you have in your actual store. Take a look at how your staff act whilst at work, they should be a good representation of what your brand stands for. It may be the case that they need extra training and motivation. There needs to be consistent message sent out to your customers. Having the image in your advertising conveying a message of caring for your customers and offering a service that is the best could be destroyed in an instant if your staff appears not to care. At the end of the day, it is up to the management to ensure that the staff actually cares about the business, not just about taking home a substantial paycheck at the end of each week. When considering your customer base take note of the type of purchases that they make on a regular basis. Having your customers return time and time again is key to having a successful retail store. Customer loyalty is not always easy to achieve but it is even harder to maintain. Therefore, another focus of your marketing strategy should be to keep your customers coming back for more. Loyalty cards are a quick and simple way of getting your customers to keep walking back through the door. It could be something as simple as a card with spaces for a stamp on the back. Once your customer has accumulated so many stamps you could offer them a discount on their next purchase or even a small gift. You will have to ensure that what you are giving away is well within your profit margins but a member of the general public is more likely to turn into a loyal customer if they feel they are receiving something in return. It is a principle that large coffee houses have taken very seriously, some even give away every tenth cup of coffee for free to returning customers. The coffee shop is actually a good example for how this kind of marketing can be utilized on a day to day basis. By offering the tenth cup of coffee for free the customer feels that they are getting something for nothing, it is irrelevant to them that the coffee shop has made enough money from the previous nine cups of coffee to cover the cost of the tenth. Then you must take into account the food they buy whilst drinking their coffee.