A few of the policy decisions Clickbank has made are not so brilliant and put them in the negative side of the evaluation. The policy that is beneficial to Clickbank customers but causes a lot of problems is their iron clan refund policy. This is an outstanding customer relationship approach because it sends the message that Clickbank stand behind the products sold on the service. But in a world such as Clickbank's where the entire transaction and all products are digital, it pretty much leaves an open door to thieves and shoplifters who download products and then file for refund without explanation.
PayDotCom is an alterative to Clickbank that has not been able to capture as much of the market. The commissions issue may be one reason their growth is slower. Because Clickbank pays the affiliates and keeps that burden off of the merchants who come to the marketplace, the transactions are clean and more merchants feel freedom to participate in Clickbank. And then because Clickbank has become the premier marketplace for digital products, more affiliates want to be involved which only continues to add to the momentum of the site to dominate this market.
From the other side of the transaction, when a merchant wants to put a product into a marketplace and then go through the support steps of linking to it from a web site and adding keyword optimized articles to drive traffic to the products, that merchant wants to know the largest affiliate base is out there to take it from there and really get that product into broad distribution and sales. There simply is no better way to do that than to go with Clickbank.
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